b'? HOW DOWE BUILDCUSTOMER ENGAGEMENT?#1 Know Your#2 Make Interactions Customer. Meaningful.How long have they been in business? Plant staff meetings (production What products do they make? meetings, GEMBA walks)Monthly metrics meetings with the Plant What kind of geographical footprint doManagementthey have? QBR (Quarterly Business Reviews) with What is the size of the company? our sales teamA 1st shift Technician checking with a 3rd What kind of growth mode is theshift Operator to see how a machine ran company in? overnightUnderstand what is important to them. Hand-off of completed workWhat is their mission and vision? Plant tours Site cook-outs for achievements of a goalWhat are their values?Understand their business with ATS.For each of these interactions, remember to:Listen and understand. Address challenges head on.Make your message relevant to that individual.Be clear in your communication.Be prepared for formal meetings.If you dont know, say so, and give a date for when you will have the answer. 36'